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Recent blog posts
Hot Sand Design delighted to be supporting Dumbfest 2014

It's that time of year again and we are delighted once more to be supporting the Dumbfest music and comedy festival in Bordon, Hampshire.

The festival, raising money for The Teenage Cancer Trust, is on Satuday the 3rd May and starts at 11am at the Phoenix Theatre and Arts Centre. With 12 hours of music from a wide variety of acts (including myself with Funkee Clawed!) and comedians including Phil Kay, it will be a great day out for a fantastic cause.

 

Another new Hot Sand Design website goes live!

This week we have launched a new website for breathe cashflow - a new company offering invoice finance solutions. You can visit the site at www.breathecashflow.co.uk. Owner Ian is already getting loads of great feedback and we wish him lots of success!

Posted by on in Design & Print
Hot Sand makes a big splash for Phoenix Theatre

We are delighted that the launch of the latest Phoenix Theatre programme, designed by us here at Hot Sand, has hit the local headlines! We wish them a very successful season!

 

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Why a good logo is important (even for small businesses)!

A logo, whether good or bad, represents your company on many levels.

For a start, without a logo it would be impossible for your customers to identify you from anyone else.

Everyone has strong opinions regarding their favourite brand. These opinions are more often than not emotional than rational. With some brands (for example Nike and Coca-Cola) customers form an emotional attachment, often to the point that they disregard better products for the ones with higher visibility and brand recognition.

Some brands even become synonymous with the product they represent and the consumer starts recognising the product by its brand name - for example Hoover or Biro. It is therefore of the utmost importance that every company, especially small businesses, have a sound brand strategy and a strong brand identity with a unique identifiable logo.

Having a great logo helps small business in lots of ways. A few of the more important ones are listed below.

  • It gives the company an established and professional feel increasing customer trust in the products or services they offer.
  • A powerful brand identity makes it easier for customers to remember you; after all it is easier to recall images than text. There is an old saying “A picture is worth a thousand words”. A good logo can say more about your company, and be remembered and identified with greater ease, than a thousand words ever could.
  • Logo graphics can illustrate the products or services that you offer in cases where the company name is not self-explanatory.
  • As the company grows, the customer is more likely to stay loyal to the brand.
  • The brand value generated can increase the value of the company should you ever wish to sell it on.


So if you are starting up a new company and want to make sure you are recognised by your customers from day one, or if you have an existing logo that just doesn't hit the spot, give us a call on 01420 540223 or email us on This email address is being protected from spambots. You need JavaScript enabled to view it. and we can help!

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Posted by on in Design & Print

You could be forgiven for thinking that high quality design would only be of benefit to bigger companies, the Coca Cola's and Nike's of this world, but you would be wrong. Having a consistent and professional identity is just as important for small and medium size businesses. A good logo is crucial for getting the right message across to your customers and competitors, and good general design is equally important. 

The subject of design is huge, and we only have the space to cover a small bit of it here, but for all businesses, no matter what size, the key is consistency. Consistency means that you become recognisable as a company before you have even delivered your message. 

Recognition in the market place is of vital importance to your company's success. The old adage goes, "people buy from people", and this is true whether you are dealing with companies or individuals. The more recognised you are, the more comfortable people will be buying from you. Large corporations spend millions on this concept because it works. For example, Microsoft is the best known brand in the PC arena, but they may not necessarily offer the best solution. However they are what people know and so they continue to buy. 

Take a look at your stationery, your business cards, your adverts or brochures and your website, is it obvious that they all belong to the same company? Does the style, colours, fonts and layout match across the board?

Or is everything different? If the latter, then now (when getting your share of the market is more crucial than ever) might be the time to have a design review and make a change that could have huge impact on your company's future success.