Thoughts and ideas from the people at Hot Sand Design
It's that time of year again and we are delighted once more to be supporting the Dumbfest music and comedy festival in Bordon, Hampshire.
The festival, raising money for The Teenage Cancer Trust, is on Satuday the 3rd May and starts at 11am at the Phoenix Theatre and Arts Centre. With 12 hours of music from a wide variety of acts (including myself with Funkee Clawed!) and comedians including Phil Kay, it will be a great day out for a fantastic cause.
A logo, whether good or bad, represents your company on many levels.
For a start, without a logo it would be impossible for your customers to identify you from anyone else.
Everyone has strong opinions regarding their favourite brand. These opinions are more often than not emotional than rational. With some brands (for example Nike and Coca-Cola) customers form an emotional attachment, often to the point that they disregard better products for the ones with higher visibility and brand recognition.
Some brands even become synonymous with the product they represent and the consumer starts recognising the product by its brand name - for example Hoover or Biro. It is therefore of the utmost importance that every company, especially small businesses, have a sound brand strategy and a strong brand identity with a unique identifiable logo.
Having a great logo helps small business in lots of ways. A few of the more important ones are listed below.
You could be forgiven for thinking that high quality design would only be of benefit to bigger companies, the Coca Cola's and Nike's of this world, but you would be wrong. Having a consistent and professional identity is just as important for small and medium size businesses. A good logo is crucial for getting the right message across to your customers and competitors, and good general design is equally important.
The subject of design is huge, and we only have the space to cover a small bit of it here, but for all businesses, no matter what size, the key is consistency. Consistency means that you become recognisable as a company before you have even delivered your message.
Recognition in the market place is of vital importance to your company's success. The old adage goes, "people buy from people", and this is true whether you are dealing with companies or individuals. The more recognised you are, the more comfortable people will be buying from you. Large corporations spend millions on this concept because it works. For example, Microsoft is the best known brand in the PC arena, but they may not necessarily offer the best solution. However they are what people know and so they continue to buy.
Take a look at your stationery, your business cards, your adverts or brochures and your website, is it obvious that they all belong to the same company? Does the style, colours, fonts and layout match across the board?
Or is everything different? If the latter, then now (when getting your share of the market is more crucial than ever) might be the time to have a design review and make a change that could have huge impact on your company's future success.