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We offer responsive websites, content marketing advice, design & print - delivered on time and to your budget.

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Hot topics!

Thoughts and ideas from the people at Hot Sand Design

Ten Top Website Tips

Ten Top Website Tips
Here are our top ten basic tips for making your website look great:   1. Clean space & no busy backgrounds. Space is really important in the layout of a website as it gives the eye room to breathe. If you use a busy background, or cram loads of information on a page, the important information will get lost and your user won't want to take the time to find what they need. 2. Use a web friendly font or use Google's excellent font library and code You may have a favourite font, but if it isn't web friendly, or if you haven't used Google's clever font system, the page you're designing may not look how you intended on your reader's screen. If you are really deseperate to use a font that is not available as either, it will need to be done as images. However, this will make it...
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3038 Hits

Why a good logo is important (even for small businesses)!

Why a good logo is important (even for small businesses)!
A logo, whether good or bad, represents your company on many levels. For a start, without a logo it would be impossible for your customers to identify you from anyone else. Everyone has strong opinions regarding their favourite brand. These opinions are more often than not emotional than rational. With some brands (for example Nike and Coca-Cola) customers form an emotional attachment, often to the point that they disregard better products for the ones with higher visibility and brand recognition. Some brands even become synonymous with the product they represent and the consumer starts recognising the product by its brand name - for example Hoover or Biro. It is therefore of the utmost importance that every company, especially small businesses, have a sound brand strategy and a strong brand identity with a unique identifiable logo. Having a great logo helps small business in lots of ways. A few of the...
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175977 Hits

Why does great design equal more customers?

You could be forgiven for thinking that high quality design would only be of benefit to bigger companies, the Coca Cola's and Nike's of this world, but you would be wrong. Having a consistent and professional identity is just as important for small and medium size businesses. A good logo is crucial for getting the right message across to your customers and competitors, and good general design is equally important.  The subject of design is huge, and we only have the space to cover a small bit of it here, but for all businesses, no matter what size, the key is consistency. Consistency means that you become recognisable as a company before you have even delivered your message.  Recognition in the market place is of vital importance to your company's success. The old adage goes, "people buy from people", and this is true whether you are dealing with companies or...
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6263 Hits