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Thoughts and ideas from the people at Hot Sand Design
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Why a good logo is important (even for small businesses)!

Why a good logo is important (even for small businesses)!

A logo, whether good or bad, represents your company on many levels.

For a start, without a logo it would be impossible for your customers to identify you from anyone else.

Everyone has strong opinions regarding their favourite brand. These opinions are more often than not emotional than rational. With some brands (for example Nike and Coca-Cola) customers form an emotional attachment, often to the point that they disregard better products for the ones with higher visibility and brand recognition.

Some brands even become synonymous with the product they represent and the consumer starts recognising the product by its brand name - for example Hoover or Biro. It is therefore of the utmost importance that every company, especially small businesses, have a sound brand strategy and a strong brand identity with a unique identifiable logo.

Having a great logo helps small business in lots of ways. A few of the more important ones are listed below.

  • It gives the company an established and professional feel increasing customer trust in the products or services they offer.
  • A powerful brand identity makes it easier for customers to remember you; after all it is easier to recall images than text. There is an old saying “A picture is worth a thousand words”. A good logo can say more about your company, and be remembered and identified with greater ease, than a thousand words ever could.
  • Logo graphics can illustrate the products or services that you offer in cases where the company name is not self-explanatory.
  • As the company grows, the customer is more likely to stay loyal to the brand.
  • The brand value generated can increase the value of the company should you ever wish to sell it on.


So if you are starting up a new company and want to make sure you are recognised by your customers from day one, or if you have an existing logo that just doesn't hit the spot, give us a call on 01420 540223 or email us on This email address is being protected from spambots. You need JavaScript enabled to view it. and we can help!

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