There is a lot of talk today about being “environmentally aware” or even simpler being a ‘green’ organisation.   The pressure is growing on companies in B2B and B2C markets and those, in particular, working in the public sector, to demonstrate their environmental credentials.
Why are you worried though? This is the ideal time to create a specific marketing strategy for your products and services that shows just how green you are (or at least want to be).  Done well this “Green Marketing “will result in you looking better than competitors and making (and saving) money.  Here are 10 actions that ought to be in that strategy.