You could be forgiven for thinking that a company brand would only apply to bigger companies, the Coca Cola's and Nike's of this world, but you would be wrong. Having a brand identity is just as important for small and medium size businesses. As we saw in last month's newsletter, a good logo is crucial for getting the right message across to your customers and competitors, a good brand is equally important. 

 The subject of brand is huge, and we only have the space to cover a small bit of it here, but for all businesses, no matter what size, the key to good branding is consistency. Consistency across your brand means that you become recognisable as a company before you have even delivered your message. 

Recognition in the market place is of vital importance to your company's success. The old adage goes, "people buy from people", and this is true whether you are dealing with companies or individuals. The more recognised you are, the more comfortable people will be buying from you. Large corporations spend millions on this concept because it works. For example, Microsoft is the best known brand in the PC arena, but they may not necessarily offer the best solution. However they are what people know and so they continue to buy. 

Take a look at your stationery, your business cards, your adverts or brochures and your website, is it obvious that they all belong to the same company? Does the style, colours, fonts and layout match across the board?

If you are interested in a free, no obligation brand review, call us on 01420 540223 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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