The business-to-business world is divided into two camps:  those who see Twitter as a waste of time and those who get value from it.  A recent elaborate cyber-ruse highlighted the real opportunities for getting complex messages to your market in easy 140 character soundbites.

We have always tried to be as green as possible within our own office, but over the last year we have become even more aware of the impact our industry makes and decided to look into greener options. Happily, many of our existing print suppliers are doing their utmost to be as environmentally friendly as possible.

There is a lot of talk today about being “environmentally aware” or even simpler being a ‘green’ organisation.   The pressure is growing on companies in B2B and B2C markets and those, in particular, working in the public sector, to demonstrate their environmental credentials.
Why are you worried though? This is the ideal time to create a specific marketing strategy for your products and services that shows just how green you are (or at least want to be).  Done well this “Green Marketing “will result in you looking better than competitors and making (and saving) money.  Here are 10 actions that ought to be in that strategy.

 
Entering into the spirit of the season we would like to offer you our equivalent of that well known carol – without the leaping lords!

On the 1st Day of Christmas. Make sure you have a plan for 2010. 

It doesn’t have to be a 100 page marketing plan but you do need to have your objectives and priorities sorted out, along with a budget.  Be realistic in what you want to achieve. And when it comes to deciding how much you should spend, be aware that this is a perennial question for marketeers with the only agreement being that that there is no right answer. Our view is that it is down to getting the right balance for you between realism and ambition.